Why choose an agency to make your website?

This is a question I’ve been asked by a few prospects when they have been looking for a new website. They are not asking it out of rudeness. They don’t think it’s not worth it. They are asking what value an agency would bring to creating a website over the many TV adverts they see for website builders.

Whilst you can of course muddle through and create your own site using a website builder. Will it be effective? Will your prospective clients be able to find your site? Will they find it engaging enough to convert to a paying client? Without the skills, expertise and experience needed to create a website I think most people would answer no to these questions.

The question of this blog post is a similar question to: Why do you go to a restaurant when you can make food yourself!?

People got to restaurants to eat cuisines that they struggle to make themselves. They get served and waited on. They don’t have to wash up and clean the kitchen. It’s better quality and it takes the stress away.

It’s the same conclusion when a professional makes you a website:

It’s better quality and it takes the stress away.

In principle you enlist an agency to make your website because you want an effective website that will get you traffic that leads to conversions and increases your turnover.

• An agency will curate a website that reflects your brand values.
• They will help create content based on search terms that your prospective customers or clients are searching for to draw traffic to the site.
• They will implement a design that your users find appealing and engaging.
• It will be built on a platform that can grow and expand as your business needs change going forward.
• They will integrate into any other tools that you require.
• The site will be optimised for speed, accessibility, best practices, and SEO.
• It will be tested to make sure it displays and functions, on multiple browsers, on multiple platforms and on multiple devices.
• All the latest laws and regulations will be complied with such as GDPR.
• An agency will also be there for any support or changes needed in the future.

Not only that, but agencies can also help with other services that need expertise: paid media, social media marketing, email marketing, ongoing search engine optimisation and conversion rate optimisation. These services are all available to grow your business even further.

Agencies can also create an overarching digital marketing strategy that will encompass ever type of media channel and deliver messaging that resonates with your client base in a succinct way.

In conclusion you should choose an agency or professional website creator to implement a website to grow your business, which will deliver a greater return on investment and save you a lot of time and effort.