Your businesses website needs to be all manner of things; a home for your brand, a creative outlet showcasing your products and services, a secure environment for communications between you and your clients and customers, compliant with the latest government policies and regulations, searchable, fast, engaging, flexible - the list goes on. And it can be overwhelming. Luckily, we have you covered.
Instilling confidence in your users is the quickest and easiest way of converting them into a sale. Our strategic process at Increment Marketing Agency empowers us to design a website that is best suited to your business needs.
Research and planning
Improving a website starts with research; what currently exists, what your users want, what your competitors are doing and what you want to achieve in the future. We take a collaborative approach into the research, first researching the keywords that will best fit your products and services so we can intelligently weave these into the new content, ensuring they rank highly. We’ll then plan out your website, create a new sitemap and start filling in the content gaps.
Designing a website begins with architecting user journeys. User experience (UX) helps us guide your users through your site clearly so they can easily navigate to the content they need to see, when they need to see it. We will wireframe your site to ensure your content is laid out effectively and then add a digital design to this to enhance the visual presence of your brand and products, guaranteeing its responsiveness on a multitude of devices.
Taking the creative design and making it interactive in the browser is the fun part of the project. Watching it come alive and bringing your content to the forefront, well that’s the reason we get out of bed in the morning. We ensure that the content on your site is never dull through animations, video, imagery and other creative tools, we make it work harder than standard static content.
We will then integrate this into Umbraco to future-proof your website and make it adaptable and reliable so all the content can be easily managed and amended when it needs updating. We then add all the SEO-led content so the site is ready for you to approve.
Seeing a new website out in the wild brings a huge sense of accomplishment, but our work doesn’t stop there. We’ll be on hand for any ongoing work, incremental marketing and additional campaign support.
We are an Umbraco certified partner. We use Umbraco software to support all our digital projects and have more than a decade’s experience in doing so. For users in the know, Umbraco is the contentment management system of choice. It combines the open-source aspect of more common CMS systems with the security of using the .NET platform. This gives us the flexibility to create, amend and integrate anything we need to whilst ensuring all your data is stored and transmitted securely.
Umbraco’s easy to use functionality makes it the perfect choice for any user to change text, images, videos, links and even create new pages. We will even take the time to deliver training course to your team to ensure everyone is confident and proficient at using the system.
All your digital needs under one roof including:
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