Search Engine Optimisation (SEO)

Improving your search ranking will have a direct correlation to the amount of traffic landing on your site. The higher you are ranked for strategic search terms, the more users will click through to your website which gives you a greater chance of creating a sale. We have all the necessary knowledge and SEO expertise to optimise your site to effectively rank for the search terms users are searching to get to your products and services.

Why SEO is important for your website

Search Engine Optimisation (SEO) gives your website pages authority in search engines. The more relevant a web page is to a particular search term, the higher it is going to rank - 75% of users don’t click past page 1 of google.

Being on the first page of the search results for a key term to your business is the start of improving traffic to your site. If you’re not ranking then your missing out on a lot of traffic. But that’s not all, ranking for the terms that your potential clients and customers are searching for is the key to converting them as you don’t just want to be inundated with irrelevant traffic landing on your website.

Effective SEO is a delicate skill, so let us take care of this for you and watch your traffic soar.

How we do SEO to increase your website traffic

First of all, we will audit your site to ensure it’s compatible with all the latest technical SEO requirements and techniques, making change where required to ensure its 100% compliant. Having the right code base and setup makes this a breeze. Then we will continue to systematically re-audit your site to keep on top of performance.

Conducting Keyword Research for all the key pages of your website is a must. This helps us define an overall strategy for your content structure and which search terms to optimise on a page-by-page basis. We will also create a strategy for each page and use the keyword research to define our approach with which terms to prioritise and optimise. We will then implement this new strategy.

Once the base of your content driven and SEO is in place, we will implement our more advanced strategies to improve this further - from backlink building, blog creations, data driven site improvements and … but we’re not going to give the whole game away!